Gracias a Dios Agave Gin by Abraham LuleThis project

Gracias a Dios Agave Gin by Abraham LuleThis project represents...

By goo9ja

11 July 2020

Gracias a Dios Agave Gin by Abraham Lule



Gracias a Dios Agave Gin by Abraham Lule



Gracias a Dios Agave Gin by Abraham Lule



Gracias a Dios Agave Gin by Abraham Lule



Gracias a Dios Agave Gin by Abraham Lule

This project represents everything that I love about Mexico; it’s bold colors, intricate detail, and handcrafted tradition.  It is inspired by the past but rooted firmly in the present. This also represents the first time I have ever been asked to redesign my own work.

Gracias a Dios commissioned me to redesign their Gin label with two objectives; to create a new brand independent of their mezcal products, and to design for two additional skews that were being introduced into the market alongside their original Gin.